Rebranding is a strategy that involves changing

Over the past fifteen years, our team has helped thousands of entrepreneurs, small businesses, and agencies create and improve their branding and to rebrand and evolve their visual identities. We’ve keynoted numerous conferences and webinars on rebranding and frequently write and talk about branding and rebranding on our blog and at conferences.

Core Identity

Brand Strategy & Definition: Analyze your target audience, market position, and brand values to define your brand essence and messaging.
Competitor Analysis: Understand your competitive landscape and identify opportunities for differentiation.
Brand Naming & Tagline Development: Craft a memorable and meaningful brand name and tagline that aligns with your brand essence.
Visual Identity Design: Develop a cohesive visual language including logo, typography, color palette, imagery, and brand assets. Communication & Messaging:.

Communication & Messaging

Messaging Development: Craft compelling brand messaging that resonates with your target audience and communicates your unique value proposition.
Copywriting & Content Creation: Develop brand-consistent copy for websites, marketing materials, social media, and other communication channels.
Tone of Voice Development: Define your brand's personality and voice to ensure consistent communication across all platforms.
Storytelling & Brand Narrative: Craft a compelling brand narrative that connects with your audience on an emotional level.

Customer Experience

Customer Persona Development: Understand your ideal customer's needs, desires, and pain points to tailor your brand experience accordingly.
Touchpoint Mapping: Identify all points of interaction between your brand and customers, from advertising to customer service.
Service Design & Customer Journey Mapping: Design smooth and seamless customer journeys for each touchpoint.
Employee Brand Advocacy: Empower your employees to embody the brand and become brand ambassadors.

Implementation & Launch

Internal Brand Alignment: Ensure your team understands and embraces the new brand identity and values.
Brand Guidelines Development: Create comprehensive brand guidelines to ensure consistent brand application across all channels.
Brand Launch Campaign: Develop a strategic launch campaign to generate awareness and excitement for the new brand.
Marketing & Communication Integration: Develop a strategic launch campaign to generate awareness and excitement for the new brand.
Marketing & Communication Integration: Ensure all marketing and communication channels are aligned with the new brand identity.

Ongoing Management & Measurement

Brand Performance Monitoring: Track key brand metrics such as brand awareness, sentiment, and engagement.
Brand Reputation Management: Monitor and address any negative online mentions or brand crises.
Competitive Analysis & Market Trends: Keep track of market trends and adjust your brand strategy accordingly.
Brand Evolution & Refreshment: Be prepared to evolve your brand over time to stay relevant and competitive.

Additional Services

Website Redesign & Development: Align your website with your new brand identity.
Packaging & Product Design: Design packaging and product visuals that reflect your brand.
Social Media Management: Develop and implement social media strategies that align with your brand identity.
Internal Brand Communications: Develop communication strategies to keep your employees informed about the rebrand.